“Living Systems” by Joe Colombo (1967-1969) was developed with the concept of empowering the individual by giving them back the sense of control, over the functionality and aesthetics of their furniture. However, more often than not, these pieces of furniture selling the fantasy of the endless combinations will most likely stay in a fixed position for weeks on end because despite having all this power, the truth is that this new society has gotten lazier, we seem to have less free time and once we find the ‘perfect’ combination, we don’t want it to lose its shape.
The new WOW sofa developed by Campeggi has still retained the concept of empowering the individual, but this control has been retrained, made simpler by the single push of a button switching from a couch to a bed complete with the option of bedside tables. So in a modern world, the WOW sofa gives the individual the perfect combination of speed, minimal effort, space saving, space transforming stylish design.
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